Expanding into a new foreign market is one of the most demanding periods in the life of an international business venture. It is a period when business plans are change and uncertainty. To achieve success during this period of time, the management of the company must have clearly defined goals and objectives as well as a clear and complete understanding of the size and nature of the market. The strategy and position of leading competitors, potential operating costs and effective market entry strategies are all critical factors that need to be considered before making any decision that is as impactful as entering a foreign market.
IAMG leverages a process-driven methodology and an output-based approach in providing comprehensive advisory services aimed at meeting and exceeding our client’s strategic objectives. IAMG supports its clients with a multi-functional team including operational, financial, strategy, sales and contracts experts. Our solutions are based on a phased approach that minimizes risks and maximizes value to our clients through well-defined deliverables.
Market Entry Readiness Assessment
This is where it all starts. Determining your internal readiness prior to making the decision to directly investment in a new foreign market is the most crucial, and often overlooked, step in the expansion process. We have a globally distributed team of highly experienced consultants that quantify every aspect of your operation. Using these measurements, we make an objective recommendation on whether or not your company is truly ready for an international expansion, and what it would take to make your operation successful in India.Market Entry Readiness Assessment
The market assessment is equally critical to the success of a new foreign entry operation. Determining the viability of your product or services, and your target market’s reception to them, will determine whether or not entering the market is a sound decision. The competitive nature of the market is equally important; because the level of activity that your competition is engaged in both validates the market, and gives you an objective look at who you will compete with.Market Assessment
Once you have determined your readiness to enter the market, and the market’s readiness to accept you, it is necessary to develop a strategic plan to enter the market and operate effectively within it. We follow a common adage here at IAMG: Proper Prior Planning Prevents Poor Procedure. During this stage, we assess what, if any, partners you will need, as well as attractive M&A targets. We deliver this plan accompanied with economic analyses of the plan complete with multiple scenario models.Strategic Planning
IAMG’s in-country project managers are fully capable of executing your strategic plan in India. Our large and growing network of consultants and service providers can give you daily updates on the progress of your vision in the India market, as well as take action in the absence of direct communication. We overcome common and uncommon obstacles, mitigate risks, and develop the resources your India operation needs to be successful.Plan Execution