Entering a new foreign market is filled with uncertainty. How will I set up a physical location? What are the best avenues to market my product? Can I manage a sudden influx of leads from half a world away? Common questions like these are frequently encountered by IAMG’s clients, and for years we have delivered stable answers to these questions and absolving uncertainty through quantitative and qualitative results. Our services within the Market Support Category comprises of five distinct products that are designed to establish a foundation for successful for any new international venture inside North America.

GTTA Market Support IMG

Market Entry Readiness Assessment

This is where it all starts. Determining your internal readiness prior to making the decision to directly investment in a new foreign market is the most crucial, and often overlooked, step in the expansion process. We have a globally distributed team of highly experienced consultants that quantify every aspect of your operation. Using these measurements, we make an objective recommendation on whether or not your company is truly ready for an international expansion, and what it would take to make your operation successful in North America.

Market Assessment

 

Market Entry Readiness Assessment

Setting up a physical presence in the North American market requires a dedicated team that understands the North American market. IAMG has consultants throughout North America with years of experience in setting up a wide range of businesses. From legal entity establishment to site selection to human resource needs, IAMG has all the tools needed to open your representative office in short order, to get you focused on your core business instead of having to worry about the little details.

Representative Office

 

Trade Fair Representation

There are tens of thousands of trade fairs every year in North America, and every one of them has hundreds of opportunities for your business. Choosing where to allocate your resources and how to design an effective trade fair promotional campaign are critical to capturing the best opportunities and avoiding obstacles that could take valuable resources away from your expansion plans. IAMG has partnerships with trade fair organizers across the continent to help you navigate the process and make the most of your trade fair efforts.

Trade Fair Representation

 

Advertising & Promotions

The average North American consumer is bombarded with over 2,000 advertising impressions every day, and ignoring those impressions has become an involuntary habit for most consumers. Standing out from the crowd of companies, both in your industry and outside it, is critical to building a sustainable customer base for your expansion operation. IAMG uses a unified, 360 degree approach to determine the most effective way to promote your new North American operation to both end consumers and businesses.

Advertising & Promotions

 

Lead Management

Lead procurement is the most important part of the success of any organization, both domestic and foreign. Sales is the backbone of any organization, and obtaining fresh, qualified inbound and outbound leads is just one part of the sales process. Lead management comes into play when you are removed from your target market by many time zones, and often are operating when your target consumers are sleeping. IAMG has consultants stationed directly in your target market, using top-shelf technologies to build and maintain relationships with customers on your behalf.

Lead Management

 

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